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Debunking the Myths: Why Freelancing is Not as Risky as You Think

Alot of people believe that starting a business or freelancing is risky. When people think about jumping into the deep end with a business, they think about the stories of people putting their life savings into a dream business and going through a roller-coaster of ups and downs. It can be this way, but it doesn’t have to.

In my opinion, starting with a side hustle is the best way to go. Before you jump all in, there are some valuable skills you must learn first like improving on your craft, negotiating and handling client requests, sales, marketing, and more. You can learn these while still working your 9-5 to mitigate risk.

The key here is to start small then scale. What is the bare minimum you need to get started? A website? A social media profile? Some product? These are all things that must be taken into consideration. For example, let’s say you want to start a bakery. Rather than taking out a business loan on appliances, a building, and hiring, start by yourself in your kitchen with the stuff you have available to you now.

The next most important thing is to have retainer income from your business. A business that requires a constant flow of new clients will be unreliable and risky but if you are able to charge a monthly fee for a service, it will be much more consistent and safe. In fact, once you have several clients willing to pay you monthly, it is safer than a regular job. At a job, one person has complete control over your fate. They can decide to halt your income for any reason or in many states, no reason at all. On the other hand, if you are a freelancer or business owner with 8 clients and one leaves, you still have 7/8ths of your income.

If you are able to learn these skills and grow a business, you will have something with far more security than the average person especially with the rapid changes that are happening in the world. Once you can do it with one thing, you can quickly learn to do it in other industries.

Continued

Alot of people have realized that social media marketing is the most cost effective way to grow a personal brand, market a product or service, or spread a message. I have grown my Twitter account from nothing to right around 1,200 follows and my engagement has recently spiked as well. You may be wondering what to do with few or no followers and how you can ever get your voice heard. I am going to show you a process to do just that. This process works across all platforms but I will mainly be focused on Twitter and Facebook as I am most familiar with them.

The key to getting engagement with few followers is to focus on engaging. Engaging with other profiles and groups will get you followers and more importantly, people who will engage with your content. The biggest mistake people make when they are new is posting into the abyss. Making 10 posts per day on an account that has 20 followers is not worth the time invested. Of course you should post a bit because you don’t want your profile page to be completely empty or showing no new posts in months but keep this to a minimal for now. Once or twice a day is plenty on Facebook and two to four times on Twitter. If you want to do more, great! But engaging with other accounts is what is most important at this stage.

What is the best way to engage with other accounts?

The most important thing is to make sure you are showing genuine interest when commenting on other people’s posts. Commenting basic cookie cutter things like “I agree” or “This is really neat” won’t get near the engagement as being descriptive about what you agree with, why you like the post, and adding your own thoughts on top of it.

The next thing you will want to keep in mind is to make your comments shareable. Look around on Twitter and I’m sure you will find a comment from someone that has a bunch of retweets and likes. When you check out their account, you may find out that they only have a few followers. How is this possible? What they probably did either on purpose or by accident is make a comment that people wanted to retweet. The best way to do this is by making a comment that also looks good as a standalone post. For example, instead of saying “Yes, I agree that Chocolate Ice-cream is the best because of its rich flavor”, you should say “Chocolate Ice-cream is the best because of its rich flavor”. By leaving out the “Yes, I agree” part, your comment is now more likely to be shared because it can also work as a standalone tweet on someone’s profile. This also works on Facebook but not as well as it does on Twitter.

For Facebook, groups are key to early growth. Join Facebook groups that are related to your interests. Now you can share valuable content with everyone in the group and start gaining followers and engagement on posts. Remember to follow the groups rules. Each group will have a set of rules that will be visible before you join.

Remember to follow people who engage with your comments and also start engaging with their profile more to form relationships and connections. Once you have grown a sizeable and active following, you may start posting more and commenting less. This is because posting has a higher return on investment now that you have some engaged followers and friends.

Lets recap. Comment more and post less until you have grown an audience. Remember to write engaging comments and show genuine interest in the post you are commenting on, make sure your comments are sharable so that they look good as a standalone post. Now get out there and let’s grow together!

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